Our love for pets is the foundation of everything at Fetch. We’re committed to providing Phoenix-area pet parents with natural, organic, and holistic options that truly support lifelong health. Whether you’re shopping for allergy-friendly food, raw diets, gut health supplements, freeze-dried treats, or personalized nutrition support, our goal is simple: keep your pets thriving, happy, and out of the vet’s office whenever possible.
We’re Diana and Tony, the new owners of Fetch as of October 2025 — and if there’s one thing you should know about us, it’s that we didn’t just fall in love with each other… we fell in love with a dog first.
Our story began with Tony’s Border Collie–Aussie mix, Marley. Diana adored him instantly, and that sweet, goofy pup became the bridge that brought the two of us together. When Marley passed in 2022, we honored his impact on our lives by placing his ashes inside our wedding bands. He’s the reason we believe so deeply in proactive pet wellness — and why Fetch continues to be built with heart.
Today, our passion for pets is the foundation of everything at Fetch. We love them, they love us right back, and we’re committed to giving your furry family members the same care we gave Marley: proactive, natural, and focused on lifelong health.
Meet your treat dispenser, Diana
With a background in naturopathic medicine and esthetics, she’s basically your pet’s personal ingredient detective. If there’s a healthier, cleaner, more natural way to help your furry friend thrive, she’ll find it. She loves ingredient deep-dives and is dedicated to helping pets feel amazing from the inside out.
Meet Tony, our CFO (Chief Fetch Officer!)
Numbers, systems, spreadsheets… he does the boring-but-essential stuff so we can keep the fun stuff flowing. Dogs who refuse to sit for anyone will somehow sit for Tony. Cats? Well, he’s allergic, but that doesn’t stop him from giving them nose boops.
Thank you for believing in us awe we enter a new chapter together! Fetch's vision is to become the go-to place for dog & cat “Moms and Dads” in the greater Phoenix area and beyond is still true, and we really value your business!
Our commitment to the community
We believe pet wellness should feel easy, supportive, and fun. Fetch is proud to continue the legacy of exceptional customer service that began in 2008 — now with even more education, natural options, and wellness support for every furry family member who walks through our doors.
Thank you for believing in us as we enter this new chapter together. We’re honored to be your go-to natural pet store in the greater Phoenix area and beyond.
why phoenix pet parents choose fetch
- locally owned and operated
- natural, organic, and raw pet food options
- personalized action plans for dogs and cats
- support for allergies, gut health, and skin issues
- prevention-focused philosophy
- free ingredient education
- a curated selection of trusted natural brands
- passionate, pet-obsessed owners (that’s us!)
We are loved by pet parents across Phoenix, Arcadia, Paradise Valley, and those who travel far for the best natural food!
Want to meet us in person?
Stop by Fetch to chat, shop, or get personalized recommendations.