💚 The Heart of Fetch Has Always Been You
Before anything else, we want to start with this:
Fetch Natural Pet Market has always been a place built on love, community, education, and trust.
From the very beginning, this store has been more than shelves of food — it has been a space where pets are treated like family and where pet parents feel supported in making the best choices for their animals.
As new owners, we are honored to step into a place with so much heart already built into it.
And we’re committed to carrying that torch forward with the same intention, care, and integrity.
Now, we’d love to introduce ourselves.
🐾 Who We Are
We’re Diana & Tony — a couple whose love story, career paths, and passion for wellness all led us right here to Fetch. Stop by and say hello at our store: 6058 N. 16th St. Phx, Az 85016
🧬 Tony - Big Animal Loving Nerd
Tony studied Biomedical Sciences at Texas A&M University with a pre-veterinary focus.
After college, he spent over three years working as a veterinary technician, eventually becoming a lead tech at his clinic.
During that time, he:
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Worked with dogs, cats, and exotic animals like sugar gliders and parrots
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Assisted in dental cleanings, surgeries, and anesthesia monitoring
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Was appointed the clinic’s ultrasound technician
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Learned various clinical supplementation brands for wellness
And of course — he met Marley, his rescue pup and the dog who accidentally played matchmaker. Marley is the reason Tony and Diana started dating… and the reason this store feels like family.
Diana and Marley on the day they met, September 2021 - owner of Fetch Natural Pet Market
🌿 Diana - Holistic Nutrition Nerd
Diana is a Licensed Esthetician and Certified Laser Technician, known for her science-based approach to product ingredients, skin systems, and holistic wellness.
Her curiosity for why ingredients matter, how systems interact, and how diet affects the body carries seamlessly into the pet world. She loves helping people understand:
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What’s actually in their pet’s food
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How ingredients impact the skin, gut, and immune system
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How to approach nutrition from a preventative, “whole pet” perspective
Together, we’re merging our backgrounds to bring a thoughtful, education-first perspective to pet nutrition in Phoenix.
💚 What We Love About Fetch
Fetch has always been driven by intention:
✔ Thoughtfully curated products
✔ A focus on biologically appropriate nutrition
✔ A commitment to educating pet parents
✔ A warm, community-first atmosphere
We feel incredibly grateful for the opportunity to continue something so meaningful.
This isn’t a restart.
It’s a continuation — with deeper education, new ideas, and even more support for the pet families of Phoenix.
🌱 Our Vision for Fetch Moving Forward
While we are preserving everything customers already love about Fetch, we’re also adding new layers that reflect our combined expertise and passion to help keep your pets out of the vet’s office with nutrient dense whole foods.
Here’s what you can expect:
✔ More nutrition education
Blogs, ingredient deep dives, transparent breakdowns, and simple guides for pet parents.
✔ More biologically appropriate foods
A thoughtful mix of raw, gently cooked, freeze-dried, and whole-ingredient nutrition options.
✔ More curated brand selections
Every product remains intentionally chosen with health and safety in mind.
✔ More community-building
Partnerships, events, adoption features, enrichment demos, and fun store experiences.
✔ More support for pets with sensitivities
Gut health, daily dental care, allergies, chronic itch, picky eaters, and more.
Our north star will always be your pet’s well-being.
🐶 Celebrating Fetch’s 5-Year Anniversary
We are deeply honored to have celebrated Fetch’s 5-year anniversary with the previous owners on December 6th.
This milestone wasn’t about a new direction — it’s about honoring everything they built and continuing it with heart, gratitude, and fresh energy.
It was a beautiful moment of passing the torch within the Fetch family.
💬 What’s Coming Next
Starting next year, we’ll launch our new weekly education series with:
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Ingredient breakdowns
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Gut health education
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Brand spotlights
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Seasonal wellness guides
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Fun enrichment ideas
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And practical nutrition support
We’re so excited to grow Fetch and the Fetch Family with you.
💚 Thank You from Your Fetch Family
From the bottom of our hearts — thank you.
Thank you for supporting a small business.
Thank you for trusting us with your pets’ nutrition.
Thank you for allowing us to be part of your pet’s journey.
We cannot wait to meet you, learn your pets’ stories, and continue building something special here in Phoenix.
With love,
Diana & Tony
Owners, Fetch Natural Pet Market 🐾
We'd love to meet you and your pets!
Come by at 6058 N. 16th St. Phoenix, Az 85016 OR chat with us at (602) 265-0462.