New Year, New You… and New Meals for Your Fur babies!
January is the perfect time to refresh routines — and that includes what goes into your pet's bowl. At Fetch Natural Pet Market, we’re excited to launch our Monthly Brand Spotlight Series, where we highlight a key food group or product category each month to help Phoenix pet parents make confident, informed nutrition choices.
We’re beginning January 2026 with one of the most convenient and impactful upgrades you can make to your pet’s diet: freeze-dried raw food. This nutrient-dense feeding style supports digestion, skin & coat health, and everyday energy — without the mess or thaw time of traditional raw feeding.
This month, we’re proud to feature K9 Natural & Feline Natural, premium New Zealand–sourced freeze-dried diets known for clean ingredients, grass-fed proteins, and exceptional transparency. Their formulas make raw feeding incredibly convenient while providing measurable health benefits for dogs and cats.
🥩 Why Freeze-Dried Food Is a Game Changer
1. Better Gut Health & Improved Digestion
Freeze-dried diets closely mimic what nature intended. Pets often experience:
- Better stool quality
- Reduced digestive upset
- Stronger nutrient absorption
- More balanced energy throughout the day
The raw enzymes and bioavailable proteins in freeze-dried meals support a naturally functioning digestive system.
2. Healthier Skin & Shinier Coats
Nutrition is the foundation of skin health. Freeze-dried diets naturally contain:
- Omega fatty acids for moisture balance
- Amino acids that support coat growth and repair
- Whole, clean ingredients free of unnecessary fillers
- Many pet parents report softer coats and improved skin health within just a few weeks of adding freeze-dried toppers or meals.
3. Consistent, Stable Daily Energy
Because freeze-dried foods avoid heavy processing, they maintain balanced proteins and healthy fats that provide steady, all-day energy — not the highs and lows associated with carb-heavy diets.
❄️ Raw Frozen vs. Freeze-Dried Pet Food: What’s the Difference?
When choosing between raw dog food, raw cat food, and freeze-dried diets, understanding how each supports your pet’s health can help you build the perfect bowl. Both options offer significantly better nutrition than processed kibble and are top choices among pet parents seeking natural pet food in Phoenix.
Raw Frozen Diets (Raw Dog & Cat Food)
Raw frozen food is the closest to a natural, biologically appropriate diet. It contains full moisture content, is minimally processed, and delivers exceptional nutrient density.
Raw frozen is ideal for pets who need:
- High-moisture meals for digestion, hydration, and urinary health
- Clean, limited-ingredient recipes for sensitive stomachs
- Improved stool quality and reduced digestive upset
- Support for skin health, allergies, and inflammation
- A complete raw feeding routine with maximum freshness
Raw frozen diets often deliver the fastest and most noticeable improvements in health — though they require freezer space and thawing before feeding.
Freeze-Dried Diets (K9 Natural & Feline Natural)
Freeze-dried food is raw nutrition that has been flash frozen then moisture is removed, making it lightweight, shelf-stable, and incredibly convenient — while preserving the nutrients pets thrive on.
Freeze-dried pet food is perfect for:
- Busy families wanting an easy raw food option
- Travel-friendly meals for dogs and cats
- Boosting kibble bowls with high-value protein toppers
- Encouraging picky eaters
- Using as nutrient-rich training treats
- Anyone wanting raw benefits without thawing or prep
- K9 Natural & Feline Natural feature 100% New Zealand grass-fed meats, sustainable sourcing, and clean ingredients with no fillers or artificial preservatives. Feed it as a complete meal or as a nutrient-dense topper for digestion, skin health, and overall wellness.
Note: A balanced meal means moisture must be added back in. Eating a dry diet on a consistent basis means water is taken away from other cells in the body to go towards digestion. Over time, this can cause dehydration and puts strain on the organs. Just like us humans, we crave juicy foods we get from whole fresh fruits, veggies, or milk with our cereal! Adding moisture to dry foods is essential for healthy, whole balanced meals.
Which Option Should You Choose?
Both raw frozen and freeze-dried diets deliver excellent nutritional benefits.
- Choose raw frozen for maximum moisture and digestive support.
- Choose freeze-dried for ultimate convenience and on-the-go raw feeding.
Many pet parents mix both options to create a balanced, flexible feeding routine.
🍽️ Easy Ways to Start (No Full Switch Required!)
Even adding just 20% raw or freeze-dried to your pet’s current diet can make a significant difference.
Try:
- K9 Natural Freeze-Dried Toppers for added protein and flavor
- Using freeze-dried pieces as nutritious training treats
- Mixing in goat milk or bone broth to boost hydration and digestion
Small additions on a regular basis can create big improvements in overall wellness.
⭐ Astro Loyalty January Rewards
Save on digital rewards:
- K9 Natural Freeze-Dried Meals for dogs - SAVE $8 on 3.5oz bags! (Limit 3)
- K9 Natural Boosters (Beef or Lamb Green Tripe)
- Feline Natural wet pouches - BUY 3, GET 1 FREE! (3 protein options)
- Feline Natural Freeze-Dried Meals - SAVE $8 on 3.5oz bags!
Check your Astro Loyalty App or ask us in-store for details.
🎥 Watch Our January Highlight Reel
Visit @fetch_az on Instagram to watch our Freeze-Dried Video, featuring Kelly, our K9 Naturals/Feline Naturals Brand Representative, sharing educational gems on The New Zealand way and Freeze-Dried foods.
Click to watch (and please give feedback!)
💚 Ready to Build a Healthier Bowl?
Visit Fetch Natural Pet Market in Uptown Phoenix or shop online for in-store pickup. Start the year off with high-quality, species-appropriate nutrition your pets will thrive on.
Fresh year. Fresh bowl. Happier, healthier pets.
📍 6058 N. 16th St, Phoenix, AZ 85016
📞 (602) 265-0462